Taking India's most-loved cartoon character off the screen and putting him at the table.

Chhota Bheem has been a household name across India for over a decade — the kind of IP that every child under twelve knows by heart and every parent has watched more episodes of than they'd like to admit. The brief with a brand like that isn't "make kids love it." They already do. The challenge is making sure the physical space lives up to the idea of it.IP-driven cafés have a well-documented failure mode: they lean too hard on the brand and forget they're also running a restaurant. The result is a place kids get excited about once, and parents don't want to go back to. Chhota Bheem World needed to avoid that entirely — the food, the operations, and the experience all had to hold up on their own terms.So the concept was designed around three separate audiences simultaneously: kids who want to feel like they've walked into the show, parents who want somewhere they'd actually enjoy sitting, and the kitchen team who need a space that's operationally manageable behind all the spectacle.