There's a number going around that should make every menu planner in the country sit up: idli demand is climbing 60% year on year on social — and almost nobody's menu reflects it. Same story with spicy claims, up nearly 73%. The crowd is shouting what it wants. Most menus are still politely whispering "mild, medium, or extra mild" back at them.
We're not saying throw out your butter chicken. We're saying the gap between what people are craving online and what they're actually being served is wide open right now — and whoever closes it first gets to call it "trendsetting" instead of "playing catch-up."
